Rod Whitson serves as a trusted advisor to CEOs, founders, owners and other key executives. He is a C-level executive with a proven record of leading strategic growth initiatives in diverse organizations. Rod has served as CEO/President of three financial services firms producing a seven-fold increase in one bank’s profitability in 2½ years. That bank was recognized by the ABA as #1 in 2010 and #3 in 2011 for ROE among peers. Rod also served President of The Townsend Agency in San Diego. There he led successful international strategy engagements for First Business Bank, Bank of Southern California, Marsh & McLennan, Intel, Dowpharma, BAE Systems, QUALCOMM, ARM, Toshiba, Merck Biosciences, Accelrys, and Applied Molecular Evolution. Rod and The Townsend Agency were awarded the Strategic Planning Award for distinction in the practice of strategy by the Association of Strategic Planning. Prior to that Rod served as a Chair and later as VP of Marketing at Vistage Worldwide. Rod holds a BS and an MBA from Oklahoma State University.